Looking for a web designer? Need a website by the end of the week? So, what’s the plan? How are you going to find one? And… once you have, any idea if you have been asked a fair price? How do you know you’re going to end up with something GOOD?
What’s good web design, anyway? Do you know?
What’s so difficult about finding the right web designer?
The trouble with hiring a clever creative is that business owners are from Venus and web designers are from Mars. If you have tried freelancer sites, your local community ads board, or someone a friend recommended, you may already have discovered that people who build websites speak an entirely different language.
It’s not just the jargon. It’s the money, too. Websites are EXPENSIVE. Do they need to be? To be honest, the answer is nuanced. All I can say is – don’t use free platforms (there’s invariably a catch somewhere) and, well, you’re going to get what you pay for.
Don’t go for the cheapest designer you can find. You don’t need to go for the most expensive one neither. Find a web designer who is VALUABLE. If you want to know how to find one like that, read on.
What could go wrong?
Often business owners walk into a web design project, blissful unaware of the many ways it can go horribly south. It really is worth your while to do your research and find out as much as you can about what goes into making a website good (you’ll be surprised, it’s NOT beautiful images….). Based on a number of conversations with business owners over the years, here’s a brief list of possible pitfalls and challenges in finding and dealing with a web designer:
- You’re not going to find a price on a web designer’s site. You will need to spend TIME getting customised quotes.
- When you sit down to talk about the site, you’re approaching it from different perspectives. You’ll have to make sure you’re both communicating your AIMS clearly.
- You also see money and cash flow differently. Talk OPENLY about budget and payment terms.
- Unless copy-writing is part of the website estimate, you cannot walk into a web designer’s office with nothing. You’re going to have to compile CONTENT.
- Web designers get busy and can forget to stay in touch. Agree BEFOREHAND how often, when and how you want to be kept up to date with progress.
- If you want to be able to make changes to images and text on your site, TELL your designer from day one and make sure they build the site with something you can manage.
- Also talk about SECURITY right from the beginning, especially if it’s an e-commerce site. Ask how they will keep the site safe from unwanted (cyber) intruders.
Before you spend $500 (or even more) on a brand new website, take a minute to consider how costly it can be to spend all that money on a website that doesn’t DO a thing for you. Or having to redesign or fix a site because a designer blew your budget fixing inconsequential code or the size of your logo (oh, it really isn’t as important as you think).
So, here’s a little something to help you. I wrote a course on how to get the most out of your dealings with a web designer. Here’s what’s in it:
- Just under 75 minutes of lectures, including the scripts and audio files
- Two workbooks to help you
- A free 30-minute Skype consultation with me ($20 value)
- A $30 discount on a website built with me.
All for $35.
You can watch the first lecture for free here: