Sell More: Secure your site with HTTPS

Warning labels. A couple of years back, a photo went viral of a takeaway coffee cup with a warning label in three languages (apologies to sensitive readers, skip over this paragraph if it might make you wince): “Avoid pouring on crotch area / Ne pourex pas dans l’area de oolala / Nein droppen ze haut kaffe oont ze knakkers”. Got a few laughs and a great deal of exposure for the coffee brand.

If your website is coming with a warning label, it’s a lot less funny. Browsers now warn visitors to your website if it is not HTTPS. What am I referring to? Open your website in your preferred browser. Does the URL start with http or https?

What’s the difference between HTTP and HTTPS?

S is for Secure

Both HTTP (hypertext transfer protocol) and HTTPS (hypertext transfer protocol secure) are rules and procedures governing how data travels between electronic devices. They specifically set rules for how data should move between your website and the web server. HTTPS provides encryption for the data sent and received when accessing a website. That means a third party cannot steal data being shared between the website user and the server where the site is hosted. This makes ecommerce sites more secure, very important if they handle info like credit card details and login particulars.

A warning to visitors to your site means you risk losing them if they notice your site is not secure. Increased online security is a hot topic lately – so it’s a good idea for you to stay on top of digital privacy and safety. It will build trust with your audience if they see that you take their security concerns seriously.

Tweak:

  • Moving over to HTTPS will involve getting an SSL certificate for your site – which will need to be properly installed wherever your site is hosted. You’ll need to involve a web developer. Get in touch, WebWeaver can help.

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