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HTTPS for your business website

The EU with its GDPR isn’t the only online deadline for this year. Google is throwing out a biggie too.

Earlier this year, Google announced a deadline for websites to move from HTTP to HTTPS and come July 2018, that deadline is upon us.

What’s the difference between HTTP and HTTPS? What does this deadline mean for websites?

S is for Secure

Both HTTP (hypertext transfer protocol) and HTTPS (hypertext transfer protocol secure) are rules and procedures governing how data travels between electronic devices, mostly how data should move between your website and the web server. HTTPS provides encryption for the data sent and received when accessing a website. No-one will be able to intercept the information, in other words. This makes ecommerce sites more secure, which normally handles info like credit card details and login particulars.

If you move your site over to HTTPS, you’re adding a more sophisticated layer of protection to your site.

When Google releases its latest version of Chrome in July, it will warn visitors to your website if the site is not HTTPS. You may argue that not everyone uses Chrome, but almost 60% of worldwide internet use is read through the Chrome browser. Ignore that statistic at your peril. You stand to risk losing visitors if they notice your site is not secure.

To rub it in a little further, HTTPS also acts as a ranking signal for Google. When July comes, you could see your site penalised in search results.

Increased security is a hot topic lately – it’s a good idea for you to stay on top of digital privacy and safety. It will build trust with your audience, seeing that you take their security concerns seriously.

Moving over to HTTPS will involve getting an SSL certificate for your site – which will need to be properly installed. WebWeaver is currently running a special on security certificate installations for WordPress sites – for more details on costs, email sales@webweaver.co.za.

 

This is a summary of an article published on Marketing Tech News.