Sell More: A clear Call to Action

It’s not that I’m bossy. I just have better ideas.

Look, when it comes to websites, there really needs to be a point. Otherwise all you have is an online business card. There’s no fun in that, trust me. Owning a domain is a bit like owning property – if you develop something great, it’s going to add $$$ to your pocket. It means that, once a visitor has been to your site, they have to know what you want them to do. MOTIVATE.

Sign up. Subscribe. Try for free. Learn more. Join us. Buy now.

Get bossy with your website text. These little phrases? A Call To Action, or a CTA. Every page on your site must be built around an aim. A lot of the time, that aim is a CTA. A good CTA converts a visitor to your site into a customer or a lead, depending on the aim of your page.

Tweak: Make it clear what action you want a visitor to your site to take. It needs to stand out on your page. You can:

  • Put the CTA at the top, above the fold,
  • Make it bigger than anything else on the page,
  • Give it a different font or colour,
  • Give it some space.

And if your creativity has evaporated like warm cookies at an orphanage, here’s some inspiration for you on how to write a really good CTA:

Go take a good look at your website. Is it encouraging your visitor to become a lead or a customer? If not, it’s time to pull things apart a bit and rewrite your content.