Websites that Work: One Page Websites – are they a good idea?

All-in-one is such a nice comfortable phrase. No mess, no fuss, it’s all there. Like conditioner and shampoo in one container. Or Swiss Army Knives – one tool with multiple uses. Convenience stores: everything you need under one roof. One dish meals (ha! less dishes, I like!). And so on.

SINGULAR WEB PAGES

I came across an ad on social media recently, posted by another web design agency, claiming that a one page website really is sensational for your business. The linked article pointed out the various benefits of having only a singular page for your online presence. It made me wonder, so I went to dig a little further.

Are one page websites a good idea? The answer is nuanced. Let’s point out the pros first.

PROS OF ONE PAGE WEBSITES

  • Great for mobiles: One page websites are becoming a growing trend for a mobile friendly audience. Having all your content on one scrolling page makes navigation that much easier, without having to click through various menu items to find the page you’re looking for. When split into various sections of colour strips and blocks, bold headings help smartphone visitors find their way quickly with a stroke of the finger. One page websites are minimalistic and unfussy, great for a small screen.
  • Perfect for telling a story: A well-built one-pager can control the flow of a ‘narrative’ on your site, forcing visitors to follow the organisation of your various sections without jumping around various pages. In this way you can enforce a type of a ‘cohesion’ to your site, setting down tracks for a certain process to happen.
  • Good for customer engagement: Condensing website content is practically essential for today’s attention-deficit user. You’ve got all that info on only one page and that works for the not-so-patient visitor, who is easily distracted.

CONS OF ONE PAGE WEBSITES

  • Tough on SEO: One page websites are a little difficult to get well-ranked on a Google search, however. You only have one page title and meta description you can use, and there are only so many keywords you can jam into the content.
  • Hard to share: If there’s one specific thing a visitor might like to share from your website, it’s a little trickier for them to do so. With everything all on one page, it’s not very likely anyone is going to want to make the effort to share a specific element on your page.
  • Difficult for rich content: If you have a lot of information you need to put out there, a one page website just won’t do the trick. If you have various services or products, then this type of website is not for you.

So how do you decide what’s best for you? Consider:

  • What are you offering?
  • How much information do you need to present?
  • What kind of industry are you in?

In general, one page websites work well for the creative crowd who want to display a portfolio, or for events-related content.

Still not sure what would work for your business website? Send us an email and lets talk about your options.